HTC and Samsung Emerge as Top Android Device Manufacturers
LONDON, UK, 13 September 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens
service analysing growth trends of the smartphone platforms across the
five leading European markets (France, Germany, Italy, Spain and the
United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5
reported using smartphones running on the Google Android platform. HTC
had the highest market share among mobile original equipment
manufacturers (OEMs), accounting for 34.6 percent of Android devices
used across the region in this period, followed closely by Samsung with
31.7 percent of Android devices.
“Smartphone adoption has seen
significant growth from the previous year, driven in large part by the
increasing popularity of the Google Android platform,” said Jeremy Copp,
comScore Europe vice president for Mobile. “Although Symbian continues
to lead the EU5 smartphone market, Android is gaining fast and recently
passed Apple to become the second most popular platform. Network
operators, publishers and advertisers looking to effectively reach the
European mobile audience must pay close attention to the continued
growth of Android in the region, as it will likely have far-reaching
implications for the mobile media landscape.”
Google Android Platform Shows Fastest Growth Across EU5
In the three month average period ending in July 2011, 88.4 million mobile subscribers across the EU5 reported using smartphones, up 44 percent from the previous year. Google’s Android platform exhibited the fastest growth among smartphone platforms in this period, increasing its market share 16.2 percentage points to 22.3 percent.
In the three month average period ending in July 2011, 88.4 million mobile subscribers across the EU5 reported using smartphones, up 44 percent from the previous year. Google’s Android platform exhibited the fastest growth among smartphone platforms in this period, increasing its market share 16.2 percentage points to 22.3 percent.
| Top Smartphone Platforms in EU5 by Share of Smartphone Users* 3 Month Average Ending July 2011 vs. July 2010 Total EU5 (DE, FR, IT, ES and UK) Mobile Subscribers, Age 13+ Source: comScore MobiLens |
|||
| Smartphone Platform | Share (%) of EU5 Smartphone Users | ||
| Jul-10 | Jul-11 | Point Change | |
| Total Smartphone Users | 100.00% | 100.0% | 0.0 |
| Symbian | 53.9% | 37.8% | -16.1 |
| 6.0% | 22.3% | 16.2 | |
| Apple | 19.0% | 20.3% | 1.2 |
| RIM | 8.0% | 9.4% | 1.5 |
| Microsoft | 11.5% | 6.7% | -4.8 |
*MobiLens measures users above the age of 13 and reports on only primary handset usage.
Android’s
growth over the past year outpaced that of other top smartphone
platforms by a significant margin, with the Apple iOS and RIM platforms
each experiencing gains of only slightly more than one percentage point.
Meanwhile, Symbian’s and Microsoft’s share of the smartphone platform
market declined, with Symbian conceding a sizeable percentage of the
market.
HTC and Samsung Own Nearly Two-Thirds of Google Android Device Market
In July 2011, 19.7 million EU5 smartphone users were using Android mobile devices, with the greatest number of users in the UK (6.3 million), followed by France (4.5) and Germany (4.0 million). Across EU5, HTC owned the largest share of the Android device market at 34.6 percent, followed closely by Samsung at 31.7 percent.
In July 2011, 19.7 million EU5 smartphone users were using Android mobile devices, with the greatest number of users in the UK (6.3 million), followed by France (4.5) and Germany (4.0 million). Across EU5, HTC owned the largest share of the Android device market at 34.6 percent, followed closely by Samsung at 31.7 percent.
A closer
look at the individual EU5 countries shows HTC and Samsung leading in
device share for various markets. In the UK, HTC accounted for more than
50 percent of Android devices in use, a significantly higher percentage
than other markets. While Samsung had the second largest share of
Android devices in the UK, it accounted for less than half of HTC’s
share (21.6 percent). However, in all other EU5 markets, Samsung ranked
as the leading Android device, with a 42.3 percent market share in
France and greater than 30 percent market share in Germany, Italy and
Spain.
| Top Mobile OEMs for the Google Android Platform in EU5 3 Month Average Ending July 2011 Total EU5 (DE, FR, IT, ES and UK) Mobile Subscribers, Age 13+ Source: comScore MobiLens |
||||||
| OEM | Share (%) of Google Android Smartphone Users | |||||
| EU5 | UK | France | Germany | Italy | Spain | |
| Total Google Android Smartphone Users | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| HTC | 34.6% | 50.9% | 21.8% | 29.8% | 24.8% | 31.9% |
| Samsung | 31.7% | 21.6% | 42.3% | 32.4% | 35.6% | 33.9% |
| Sony Ericsson | 15.1% | 14.2% | 17.4% | 14.6% | 8.3% | 18.8% |
| LG | 5.8% | 3.5% | 7.8% | 6.8% | 10.1% | 3.4% |
| Motorola | 3.6% | 2.1% | 3.0% | 7.8% | 2.4% | 2.8% |
July 2011 EU5 Mobile Benchmark Data
The table below shows comScore’s July 2011 mobile benchmark data, including a review of mobile consumption behaviors and device penetration for the five EU countries under measurement. These benchmarks are published by comScore to provide the most up-to-date snapshot of the mobile industry. Further information on these benchmarks, and other data included above, can be provided upon request.
The table below shows comScore’s July 2011 mobile benchmark data, including a review of mobile consumption behaviors and device penetration for the five EU countries under measurement. These benchmarks are published by comScore to provide the most up-to-date snapshot of the mobile industry. Further information on these benchmarks, and other data included above, can be provided upon request.
| Mobile Benchmark Data for the EU5 Market 3 Month Average Ending July 2011 Total EU5 (DE, FR, IT, ES and UK), Age 13+ Source: comScore MobiLens |
||||||
|
|
Reach (%) of Mobile Subscribers | |||||
| EU5 | UK | France | Germany | Italy | Spain | |
| Sent Text Message | 82.2% | 90.4% | 83.2% | 79.3% | 78.5% | 79.2% |
| Used Application (excl. pre-installed) | 32.6% | 42.7% | 29.5% | 29.8% | 29.1% | 31.8% |
| Used Browser | 32.8% | 45.0% | 32.8% | 27.4% | 28.1% | 30.9% |
| Listened to Music | 26.1% | 25.7% | 23.9% | 26.6% | 23.5% | 32.3% |
| Accessed Social Networking Site or Blog | 21.9% | 33.1% | 20.3% | 16.7% | 19.5% | 20.1% |
| Accessed News | 17.3% | 24.8% | 16.2% | 15.2% | 15.8% | 13.8% |
| Played Games | 26.7% | 33.7% | 15.8% | 25.8% | 30.3% | 28.2% |
| Used Smartphone | 37.9% | 44.4% | 33.4% | 31.9% | 38.8% | 43.2% |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
No hay comentarios:
Publicar un comentario